Category: Marketing

Postcards are not dead

Does sending out postcards still work?

This is the age of the ” x and y ” generations. The age of digital media, online social networks and direct, immediate message sending and receiving. We no longer rely on the age of ” snail mail ” to get our message across. We scream in a bold, aggressive term – ” look at me.

This is my message right NOW ” ! So, has this rung the bell for the end of the age of postcards? The time of personal, touch-based greetings with printed images and postal stamps from the country of origin? The evidence says, perhaps not.

It is true that the sending of postcards as a way of greeting and marketing is dying a bit. Certainly fewer are being sent out. The US postal service processed 770 million postcards in 2014 versus 2.1 billion in 2010. So yes, more people are turning to instant gratification for their greeting needs which can be found digitally.

But what is the value of a postcard?

The first, and obvious one is the argument is that people still like something they can hold and touch. Its that kinesthetic aspect of the greeting that can be said to have the most appeal. But post cards are traditionally sent from people on travels.

These kinds of post cards have a sense of originality about them. The have the stamp and postal mark of the country from which they originate, adding something of unique value to the postcard. It seems to make the greeting authentic. These promotions still work even today.

Yes, there is evidence that it is harder to find postcards overseas because of the perceived trend that people aren’t interested in them anymore. For instance, in India, you can only find post cards of the Taj Mahal and only at the airport to boot.

But then again, it does seem that this unique item of travel, like a bit of adventure in your pocket, will never go away. It seems to be here to hang around, reminding us of our travels, and of the receiver of where we have been. It panders to the nostalgic whim of where we may like to go at some point.

What about marketing postcards?

Do these still work? Well it has been said that these are the cheapest, easiest and most effective form of direct marketing available today. These post cards, if eye-catching and witty can generate direct leads, encourage people to visit websites, help introduce new and modern services and create a bond with the customer.

The difference between a postcard and a marketing flyer is in their aesthetic appeal. If you make your postcards look good, people are more likely to glance at it, even for a second, to see what it is about. Flyers are stuffed with images and wording and basically pack sensory overload.

A simple answer to whether postcards are dead or not is this: No, they are not dead. Just being bullied a bit by social media.

What do women do for killer marketing strategies?

How women are marketing online different than men.

The battle of the sexes might not be the same today as it was 30 years ago. However, what does remain the same is the fact that women market differently than men.

For example, women tend to create marketing campaigns that elicit emotions. Since they are very emotional creatures, marketing through emotion is very easy.

Men on the other hand, will market with a result of making more money or increasing their roi.

This seems to be the main difference in marketing between the 2 sexes.

Now although one isn’t better than the other, their goals are vastly different.

Women and men are both creative, however women tend to create advertising strategies that connect with people through emotional content. To have a campaign that makes you FEEL something, is the goal.

Conversely, men will shoot for strategies that have greater conversions, and they want to look at the numbers and data. Men will often start to think of an advertising campaign in terms of the demographics and household income to determine the direction of the marketing strategy.

While both ways of thinking can be successful, often times the best way to look at how successful an ad campaign is, is to look at the revenue and or leads that were generated.

As a whole, focusing on the bottom line, is what is naturally hardwired into men’s brains. Men think in terms of how much will this costs, and what do we need to invest in to make this happen.

With women, they think in terms of relationships and developing long-term trust with clients that will make more money in the long run.


How to create the best solution from any conflict

Conflict resolution can be difficult for some

You’ve been there before. You get into a confrontation with a co-worker, and the emotions start to run high.

The first thing that we want to do, is lash out and get our point across – without caring about the other person’s point of view.

Your blood is boiling and it is very hard to remain calm and keep your cool. So what can you do to maintain the situation so that it doesn’t get out of control?

First, stop and count to 10. Take some deep breaths while doing this and keep your blood pressure down. Try and think of a way to respond to the conflict and not react.

When our emotions start o go up, the first thing we want to do is automatically react to the situation. Doing this will surely create a more tense environment and get nothing accomplished.

Better to take time and think of a response that will diffuse the situation. Don’t apologize for your response, but instead try and respond with…”So what you’re saying is….”

By responding with this question, and repeating what the other person just said, will make them feel like you’re listening to them. Instead of taking at them, you’re creating a discussion that moves toward a common agreement.

Next, try and restate what the discussion is about, and offer solutions that will help both parties achieve what they want. Yeah there might be some compromise for both parties, but better to try and reach a solution versus screaming and yelling at each other.

When we react to a conflict, we speak from emotion and hurt feelings and the discussion goes nowhere. This will quickly turn into a yelling match and have no use at all in solving the conflict.

Better to take time, stop and think about what you’re thinking about and respond.

Respond don’t react.