What do women do for killer marketing strategies?

How women are marketing online different than men.

The battle of the sexes might not be the same today as it was 30 years ago. However, what does remain the same is the fact that women market differently than men.

For example, women tend to create marketing campaigns that elicit emotions. Since they are very emotional creatures, marketing through emotion is very easy.

Men on the other hand, will market with a result of making more money or increasing their roi.

This seems to be the main difference in marketing between the 2 sexes.

Now although one isn’t better than the other, their goals are vastly different.

Women and men are both creative, however women tend to create advertising strategies that connect with people through emotional content. To have a campaign that makes you FEEL something, is the goal.

Conversely, men will shoot for strategies that have greater conversions, and they want to look at the numbers and data. Men will often start to think of an advertising campaign in terms of the demographics and household income to determine the direction of the marketing strategy.

While both ways of thinking can be successful, often times the best way to look at how successful an ad campaign is, is to look at the revenue and or leads that were generated.

As a whole, focusing on the bottom line, is what is naturally hardwired into men’s brains. Men think in terms of how much will this costs, and what do we need to invest in to make this happen.

With women, they think in terms of relationships and developing long-term trust with clients that will make more money in the long run.


How to create the best solution from any conflict

Conflict resolution can be difficult for some

You’ve been there before. You get into a confrontation with a co-worker, and the emotions start to run high.

The first thing that we want to do, is lash out and get our point across – without caring about the other person’s point of view.

Your blood is boiling and it is very hard to remain calm and keep your cool. So what can you do to maintain the situation so that it doesn’t get out of control?

First, stop and count to 10. Take some deep breaths while doing this and keep your blood pressure down. Try and think of a way to respond to the conflict and not react.

When our emotions start o go up, the first thing we want to do is automatically react to the situation. Doing this will surely create a more tense environment and get nothing accomplished.

Better to take time and think of a response that will diffuse the situation. Don’t apologize for your response, but instead try and respond with…”So what you’re saying is….”

By responding with this question, and repeating what the other person just said, will make them feel like you’re listening to them. Instead of taking at them, you’re creating a discussion that moves toward a common agreement.

Next, try and restate what the discussion is about, and offer solutions that will help both parties achieve what they want. Yeah there might be some compromise for both parties, but better to try and reach a solution versus screaming and yelling at each other.

When we react to a conflict, we speak from emotion and hurt feelings and the discussion goes nowhere. This will quickly turn into a yelling match and have no use at all in solving the conflict.

Better to take time, stop and think about what you’re thinking about and respond.

Respond don’t react.